YouTube megastar and philanthropist Jimmy “MrBeast” Donaldson is once again sparking online debate. This time for gifting two VIP Coldplay concert tickets in a social media stunt that mixes comedy, pop culture, and controversy. Not all of us are laughing.
In a recent X post announcing a giveaway, MrBeast encouraged fans to tag their boss in the replies for an opportunity to score VIP seats at a Coldplay concert. “I bought two VIP Coldplay tickets and one random person that tags their boss in the replies will win them! (if you win watch out for the Jumbotron)”, he mischievously quipped, alluding to the infamous recent viral scandal of a CEO and HR head getting caught in an awkward moment on the kiss cam at a recent Coldplay show. That moment resulted in two corporate executives getting flack and professional consequences.
Taking advantage of controversy
Famous for using internet trends to power his millions of online clicks, MrBeast’s newest stunt is capitalizing on that infamous Coldplay concert moment that’s still reverberating across social media. The kiss cam clip immediately became a meme, with users analyzing the workplace politics. MrBeast’s choice to use the moment as comic fodder struck some fans as witty. Others, though, believe he’s gone too far.
Critics accuse him of ruining the fun
Not everyone is wowed. Not to mention some users accused the YouTube titan of making light of real-world impacts for viral fame. One fan posted, ‘You just ruin anything fun, don’t you,’ complaining about what they see as opportunistic behavior.
Another wrote, “Stop making content out of everything,” reflecting more general criticism that MrBeast’s approach reduces even authentic pop culture moments to a clicks-and-views contest.
Defenders praise his innovative style
MrBeast’s army of supporters came to the creator’s defense, applauding his ingenuity and his philanthropy. ‘He’s giving away Coldplay VIP seats just for tagging your boss–how’s that not fun?’ one user commented. Others respected how he still injects humor and production value into everything he touches.
This isn’t the first time MrBeast has dived into trending waters. Whether it’s recreating Squid Game or challenging 100 men to take on a gorilla (virtually), Donaldson has continually blurred that line between entertainment, philanthropy and internet culture. His most recent step follows suit but sheds some persistent questions about the role of creators in monetizing public attention.
MrBeast is back in the crosshairs of internet culture, where every move, philanthropic or promotional, invites applause and skepticism alike.
In a recent X post announcing a giveaway, MrBeast encouraged fans to tag their boss in the replies for an opportunity to score VIP seats at a Coldplay concert. “I bought two VIP Coldplay tickets and one random person that tags their boss in the replies will win them! (if you win watch out for the Jumbotron)”, he mischievously quipped, alluding to the infamous recent viral scandal of a CEO and HR head getting caught in an awkward moment on the kiss cam at a recent Coldplay show. That moment resulted in two corporate executives getting flack and professional consequences.
I bought two VIP Coldplay tickets and one random person that tags their boss in the replies will win them! (if you win watch out for the Jumbotron) pic.twitter.com/2VKUbeIhJZ
— MrBeast (@MrBeast) July 18, 2025
Taking advantage of controversy
Famous for using internet trends to power his millions of online clicks, MrBeast’s newest stunt is capitalizing on that infamous Coldplay concert moment that’s still reverberating across social media. The kiss cam clip immediately became a meme, with users analyzing the workplace politics. MrBeast’s choice to use the moment as comic fodder struck some fans as witty. Others, though, believe he’s gone too far.
Critics accuse him of ruining the fun
Not everyone is wowed. Not to mention some users accused the YouTube titan of making light of real-world impacts for viral fame. One fan posted, ‘You just ruin anything fun, don’t you,’ complaining about what they see as opportunistic behavior.
Another wrote, “Stop making content out of everything,” reflecting more general criticism that MrBeast’s approach reduces even authentic pop culture moments to a clicks-and-views contest.
Defenders praise his innovative style
MrBeast’s army of supporters came to the creator’s defense, applauding his ingenuity and his philanthropy. ‘He’s giving away Coldplay VIP seats just for tagging your boss–how’s that not fun?’ one user commented. Others respected how he still injects humor and production value into everything he touches.
this is tempting to tag my boss in
— Dan (@KettlebellDan) July 18, 2025
This isn’t the first time MrBeast has dived into trending waters. Whether it’s recreating Squid Game or challenging 100 men to take on a gorilla (virtually), Donaldson has continually blurred that line between entertainment, philanthropy and internet culture. His most recent step follows suit but sheds some persistent questions about the role of creators in monetizing public attention.
MrBeast is back in the crosshairs of internet culture, where every move, philanthropic or promotional, invites applause and skepticism alike.
You may also like
England's Jess Carter steps back from social media after racial abuse during Euro 2025
Annabelle doll disappears after investigator touring with it dies suddenly. What happened in that hotel room?
Darwin Nunez scores hat-trick in secret Liverpool friendly after Hugo Ekitike deal agreed
Arsenal vs Watford behind-closed-doors friendly details: Goalscorers and result
'I watched Come Dine With Me with Americans and they were shocked by one detail'
