Rochelle Humes returns to This Morning in denim dress that costs less than £50

After wowing in a butter yellow cardigan for her This Morning debut last week, Olivia Attwood has passed the summer holidays presenting baton to an equally stylish host. Rochelle Humes has stepped into the role this Monday wearing a gorgeous indigo denim dress that costs less than £50.

Co-presenting the daytime show alongside Dermot O’Leary, the ex-Saturdays singer wore a dark denim sleeveless dress, which we’ve hunted down online. The frock is from ASOS' affordable own brand, coming in at a purse-friendly £46.

The dress boasts a ruched front with an on trend drop waist, complete with a sleeveless silhouette that’s ideal for warm weather styling. Styled by Amber Jackson, Rochelle wore the dress with a heels flip flop and gold jewellery, rocking a long, 90s style bob.

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Her dress is made from 100% cotton, perfect for summer, and has a zip back fastening which gives it more structure, while making it easier to get on and off. It also looks far more expensive than its £46 price tag would suggest.

The ASOS number comes in significantly cheaper than this zip-up Mint Velvet Blue Denim Midi Dress, available for £130 at Next. It comes in a similar colour and silhouette, but has pockets, a slit at the back and zip fastening at the front.

For a high street alternative, River Island’s Blue Denim Pintuck Stretch Denim Midi Dress is only £3 more expensive than the ASOS dress, costing £49. Instead of ruching, it has pintuck detailing which cinches the waist for a snatched appearance, however, the cotton content is lower than the ASOS dress,

Rochelle is known to be a fan of River Island, too. Appearing on the show in May she opted for a crisp white wrap shirt from ASOS (£32), featuring long sleeves, a spread collar and a flattering wrap-front design, as well as River Island’s Blue Seam Detail Balloon Leg Jeans.

She told her fans: "There's a new rule, we didn't used to wear jeans but we can wear jeans now. This is amazing news to me. So these are River Island, they're like a nice barrel cut." What’s more is that the £49 jeans are now on sale, costing £25 an available in most sizes.

Rochelle isn’t the only ITV favourite who loves the retailer, either. Last week, Frankie Bridge had followers racing to River Island for her Brown Faux Leather Funnel Neck Bomber Jacket, which is £52. Styling the jacket with some blue wide leg jeans and a graphic vest top, she said: “This jacket is perfect for over summer as it’s lightweight and is perfect to throw on if the weather changes.”

But if it’s Rochelle’s ASOS dress you’re coveting, shoppers can pick it up here for £46.