The Stroke Association has apologised for making an 'offensive joke' following the Coldplay kiss cam scandal. American tech company, Astronomer, made headlines worldwide on the weekend after former executive Andy Byronwas caught canoodling his colleague, Kristin Cabot, at the British band's gig in Boston.
Andy, who is married to someone else - as is Kristin - has now resigned from his role. However, the memes and jokes, poking fun at the scandal are still all over the internet.
Getting in on the action, the Stroke Association made its own joke when the clip went viral, sharing a snap of the canoodling colleagues with the caption: "Us: 'Nothing destroys live and families quicker than a stroke.' *Viva La Vida plays softly in the distance*. *Coldplay has entered the chat.*"
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Responding to the post on Threads, many were appalled, with Sector Communications Consultant Tom Fishenden telling the Civil Society: “I wouldn’t be surprised if this one post has turned off some donors from the organisation."
However, the Stroke Association has now deleted the post and apologised for its "huge lapse in judgement". Taking to LinkedIn, Juliet Bouverie, Chief Executive of the Stroke Association said: "On Friday we shared a post on Threads that used a viral moment to highlight the devastating impact of stroke. Whilst typically we would try to raise awareness of stroke in a way that aligns with the style and tone of the relevant social platform, capitalising on someone else’s misfortune, in a way which also caused offence amongst some stroke survivors, was ill-informed and a huge lapse in judgment, for which we are extremely sorry."
Conceding that the post was "short-sighted", Bouverie continued: "This isn’t how we usually speak about stroke — a condition that changes lives in an instant and leaves a deep impact on survivors, families and carers. The post was shortsighted and undermined the severity of the condition which we deeply regret.
"We’re also sorry for how we initially responded to criticism. It didn’t show the empathy or thoughtfulness that our community rightly deserves from us and that we pride ourselves on. We removed the post from Threads and are taking action to guarantee this can never happen again."
Following the furore, which is now global news, cheating multi-millioanireByron's wife is reportedly hiding out at the family's $2.4million Maine mansion while holding crisis talks over the future of their marriage.
Megan Byron, 50, is said to be laying low at their luxury property in Kennebunk, 106 miles away from their $1.4million marital home in Northborough, Massachusetts after her husband was caught looking cosy with his colleague.
Byron and the company's HR boss Cabot were caught "all over each other" at the British band's gig before their secret was revealed to the world.
The former CEO was captured with his arms wrapped around Ms Cabot as they snuggled up before Coldplay frontman Chris Martin accidentally exposed their extra-marital romance. The clip has now racked up millions of views online, but fresh footage has allegedly shown the pair snogging before their public outing.
As the scandal continues to rumble on, with Mr Byron resigning from his position at Astronomer, his wife is thought to be surrounded by loved ones in the wake of her husband's misdemeanour.
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