Aldi has unveiled the UK's first-ever batch of tattoos designed to look like several popular Specialbuy items customers can get during their food shop. The supermarket created the tattoos to celebrate some of its most iconic, customer-favourite items from the middle aisle that many shoppers often can't resist browsing.
Research commissioned by Aldi has revealed that the younger generations are rejecting the traditional view that tattoos must be a permanent commitment. The study of 2,000 Brits found two-fifths (43%) Gen Z'ers believe tattoos are part of an "evolving canvas" that can be updated and refreshed over time.
Up to 45% of Brits would even consider getting a tattoo related to a brand or product they genuinely love. Over half (57%) of Gen Z and Millennials admit they see tattoos as a fashion accessory rather than a permanent commitment.
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Amongst those with tattoos, a third (36%) of inked Brits have wanted to remove old tattoos or looked for ways to hide or create new works from their current ones. The survey also revealed Brits' fear of tattoo regret, and over half of the nation (58%) have considered using temporary tattoos as an alternative.
The research comes as Aldi reveals its bizarre tattoo collection, celebrating customers' obsession with the supermarket's ever-changing Specialbuy range. The popular aisle gets refreshed every Thursday and Sunday, offering an eclectic mix of items alongside the weekly food shop.
From everyday essentials that become instant sell-outs to bizarre seasonal items that spark social media frenzies, each tattoo design represents a product that has achieved fame among Aldi shoppers. One of the newest successes to be given the tattoo treatment is a Pilates machine.
When it launched in Australia last year, the Pilates machine took the internet by storm. British shoppers were given the chance to grab a Reformer Pilates Machine for £149.99, which saw queues form outside the supermarkets on launch day.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: "Our shoppers love our middle aisle — with products often going viral across social media and selling out fast. Now, thanks to our brand-new tattoos, shoppers can show off just how much they love Aldi Specialbuys!”
For those looking to (semi-) permanently commemorate their love for the middle aisle, shoppers can enter to win a selection of these limited edition Specialbuy tattoos by emailing their name and date of birth to specialbuytattoos@aldi.co.uk.
Competition entries can be submitted from midnight on August 6, 2025, to 11.59pm on August 22, 2025. Full terms and conditions apply.
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